What They Know

The Wall Street Journal’s mobile blog has a fantastic visualization that summarizes what different mobile platforms (iPhone’s iOS, Android, etc.) and apps (Angry Birds, Facebook, etc.) are collecting and sharing about you and your usage, and with what level of detail.

Below is an example of the Pandora iPhone app. The top indicates what areas are being captured (e.g. age/gender, location) indicated by color-coded bands; the bottom section outlines partner websites that are sharing data. (e.g. AdSense, Google Analytics.)

This post receives honorable mentions for both the collection and presentation of the data, although I will say that it can be tricky to interpret at first. This isn’t just for privacy nuts – it’s 21st-century literacy.

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Data Visualization

Credit given to ReadWriteWeb for featuring this content. See the original post.

What is data visualization? Sebastien Pierre of FFunction (based in Montreal, Quebec) provides an interesting Venn-like visualization that encapsulates the constituent parts. His central thesis? Visualization is, at its inception, a game of journalism. Ask questions of the data. Begin with a robust set and a strong analysis. Craft a story around the knowledge that the data imparts and its connection to the people consuming the information. Finally, build a visualization that fits the story; choose to employ interactivity when appropriate. Maintain simplicity, informativeness, and relevance.

As expected, the visualization itself – a meta-visualization, if you will – does a fine job of telling this story, Click on the image to enlarge it.

End-to-end web solutions

Did you know we do web development at Longs Peak? As one of the allied crafts we bring together to turn data into meaningful, valuable information, we build and develop web solutions that tie together the usual stuff (cross-platform compatibility, usability, clear and simple design) with a special emphasis on ease of data use. Want a consultant who can design an efficient solution that provides maximum visibility and analytics (without SEO* gimmicry). Look no further.

Don’t reinvent the wheel (unless it’s the best option.) Longs Peak has developed sites both from scratch and via existing content management frameworks (WordPress, Joomla.) We have a growing portfolio of solutions. To minimize cost, we leverage open-source platforms whenever possible.

Check out our internet solutions page to see more, and contact us with questions, ideas or new projects!

Link Exchange

Well, if this works, great.  If not, I look like a chump.  Yes, this is actually me and not a bot.

Free Web Directory – Free reciprocal web directory, a human edited and SEO Friendly General Web Directory with Fast Approval from the staff so you dont have to wait weeks for inclusion. Directory organized by category, also it is friendly. Submit Website for reciprocal Link Exchange.

Google Insights For Search

Today, I was asked about making use of trending topics in Google. Specifically, the charge was to understand which topics surrounding healthcare and its related topics, healthcare reform, insurance reform, “Obamacare” among others, were trending up and down.  The question was asked as part of a larger question, “how can we use Google Analytics to figure this out?”

For many years, Google has provided insight into its proprietary data – each and every one of those seemingly innocuous queries you and I send it every day – into both useful and fun formats, Google Zeitgeist and Google Trends. However, it’s important to note that this is an area distinct from web analytics, a space in which Google also has been a dominant player since acquiring Urchin in 2006 and rebranding its product Google Analytics.  Analytics, hands down, has become a de facto standard in analyzing traffic for specific sites, and can provide rich data on trending terms that get people to those sites. For a greater macro view, we turn to Google Trends.

Taking Trends a step further (as Google always does), Google released Google Insights for Search as a beta offering.  It is an extremely robust way to compare different search terms (with the same level of precision one can use when making any Google query) and dive deeply into trends by geography and over time.  For example, I threw this set of search terms at it.

The numbers shown under “Totals” are indeed relative.  All measures of impact are indicated on a scale from 0-100 relative to the item that has the most impact.  In this case, “healthcare reform” is far more prevalent than the other terms, so it is drowing them out in terms of resolution.


Because the world of analytics moves so quickly - and this world must process and adapt to new information, day in and day out - Longs Peak Analytics decided that a blog format would work best for this iteration of our site.

Longs Peak Analytics is a one-stop consulting shop based in Longmont, CO that specializes in turning data into insight.  This is a multi-dimensional approach that involves reporting (business intelligence, statistics, modeling, data warehousing - whatever tools required to bring knowledge to your business and move things to the next level.

Established in 2009, Longs Peak brings a constellation of skills gleaned in various disciplines - consumer marketing, healthcare analytics, database develpment and tuning, statistical modeling, data mining, and website optimization and development.  The founder has a decade’s worth deep experience in all of these areas.

As the site grows, we plan on providing frequent posts with more detail on our services, case studies, and trends in the industry.  You can also use the links above to receive an overview of our services and how to contact us.  Plus, there’s a search box.  Go ahead, use it - it works!

Thanks for joining us on this journey.